Home | Disruptive Wearables

Part II - Can wearables be the new type of medicine? Case study from Apple

After familiarizing you with the concept of wearable technology, on this particular blog post I am going to present a case study from...

Andreea Gheorghi

4 min read

Introduction

For over 22 years, two words have been heavily heard throughout the business environment: disruptive technologies. This expression gives...

Andreea Gheorghi

2 min read

Part I - Wearable Technology and Marketing: What is happening now

By definition, wearable gadgets are also known as advanced computing pieces of technology that are worn by users (Ching et. al, 2016), in...

Andreea Gheorghi

5 min read

Part III - Plans for the future: Did you enjoy your ad? Your smartwatch knows!

While a couple of benefits of this wearable technologies are not something new for the marketing industry, there are still some very...

Andreea Gheorghi

5 min read

Drop Me a Line, Let Me Know What You Think

Please be informed that I have tried to adjust the blog posts order (Introduction, Part I, Part II, Part III), but it seems like Wix does not want to cooperate with me under any circumstances.

Thank you for understanding!

Coventry University

7026SMM - Disruptive Technology in Marketing

Gheorghi Andreea Cosmina

Wearable Technology, the forefront of Internet of Things

Part II - Can wearables be the new type of medicine? Case study from Apple

Introduction

Part I - Wearable Technology and Marketing: What is happening now

Part III - Plans for the future: Did you enjoy your ad? Your smartwatch knows!

Drop Me a Line, Let Me Know What You Think