Introduction

Apr 23, 2021

2 min read

Updated: Apr 25, 2021

For over 22 years, two words have been heavily heard throughout the business environment: disruptive technologies. This expression gives hope to those people who wish our world to change, while for some entrepreneurs it can cause panic. Why? Because it represents supreme innovation, followed by a complete alteration of how businesses and industries operate. While the majority of people on Earth would want to see more of these technologies happening, big corporations might not be so enthusiastic. And the reason for their fear is that a disruptive technology wipes with the sponge every other system or mechanization from the past, due to its superior characteristics.

Without us even realizing it, disruptive technologies enter our lives and change them forever, making it easier for us to do most things we do. Even though the process of implementation of a disruptive piece of tech is much riskier and prolonged, once it reaches the market's attention, it benefits from a visible penetration and has a massive impact.

This online portfolio is generally focused on Wearable Technologies and how they're being used in marketing, as well as the possibilities they provide for use in the future. With the help of 4 blog posts, backed up by references from academia and real-life examples, this paper analyses how Wearable Technologies, as a subsequence of Internet of Things, are influencing human life, easing numerous operations such as the buying processes, data collection and analysis, the digitalization of healthcare and wellbeing, etc.

FUN FACTS FROM THE HISTORY

The pre-history of these wearable devices were watches, created around 1500, a glorious disruptive technology made to tell time. Then, the watch became a fashionable item, proven to be an absolute necessity due to its functionality. Decades later, people started to link wearable tech with every possible occasion. For example, the Abacus ring (1600) was made to help traders deal and calculate. The Bonafide Ventilating hat (1849), an ingenious tool created in the Victorian era, was used to prevent overheating of the gentleman’s head while wearing top hats (it was a problem at that time). People were so inventive, they even placed technology on.. animals. The Pigeon Camera (1907) was used in World War I and was a huge asset for German armies, trying to capture aerial photographs of enemy sides. By that time already it was clear that wearable technology will have a great impact on human evolution.